Trade Promotion – TPM – TPO

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Trade Promotion Management

Trade Promotion Management with your ERP System

Trade Promotion Optimization

Trade Promotion Optimization with your TPM Tool

Trade Promotion Excellence for the CPG Industry

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Account Review TPM and TPO Planner Clients


Synectics Group, a leader in Trade Promotion Management (TPM), provides Consumer Packaged Goods (CPG) companies best in class trade promotion tools to manage the entire life-cycle of their trade promotion activity. Our closed-loop trade promotion solution, Account Review™ TPM, includes work-flow for trade funds budgeting, trade promotion planning, payment requests, deduction resolution, and post-promotion analysis.			Synectics Group, also a leader in Trade Promotion Optimization(TPO), helps CPG companies dramatically improve their strategic trade promotion planning process through powerful trade promotion optimization and predictive analytics. Our trade promotion optimization solution, the TPO Planner™, includes work-flow to create and allocate budgets, optimize corporate calendar templates, easily create what-if customer plans with optimized trade promotion calendars, and manage incremental trade funds requests.

Trade Promotion spending can be the second largest expense on a CPG company’s P&L. Implementing a proven software tool to manage and optimize trade spending can generate significant ongoing ROI on your trade promotion funds and provide excellent insight into Trade Promotion Management.

Designed to work together or separately with your existing trade promotion software, Account Review™ TPM and the TPO Planner™ can help improve the effectiveness and efficiency of your trade promotion spending while optimizing your corporate revenue, profit and volume strategies.