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Is your Trade Promotion Management system ready for SEC & auditors' scrutiny?

Government scrutiny and regulations regarding accounting practices are at a heightened level in all industries. The CPG sector has received its fair share in the past year. Articles in USA Today and the Wall Street Journal reported the SEC's involvement in looking at financial reporting of period sales activity that pays the retailer for volume purchases, simply to attain a gross revenue/earnings projection. As reported in USA Today, Bristol-Meyers Squibb is currently under investigation for this common CPG trade promotion practice and as a result, had to adjust their 2001 gross revenue and earnings statements.

Evolving regulations and much tighter monitoring of CPG manufacturers' trade promotion expenditures has made it imperative to have a proven closed-loop trade promotion management system in place.

 
  Your TPM system should have the capability to track and identify the loading and forward-buy components of your trade promotion spending, by customer, by product size/flavor/case UPC, and by event. Your TPM system should also help you document the planned sell-through, spending and ROI versus the actual results using both internal and syndicated data.

The Synectics Group has dedicated itself over the past year period in developing the industry standard closed-loop TPM software application, Account Review. Account Review™ TPM will place your organization in a leading edge position to be compliant with the current and future government regulations, in addition to maximizing the effectiveness/efficiency of your substantial trade promotion investment.
For more information on SEC activity, click on this logo: U.S. Securities and Exchange Commision logo

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