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TPO Planner Overview

The TPO Planner helps your organization generate more volume and profit from your trade promotion spending by enhancing the entire strategic planning process. Simple, intuitive data entry screens combined with the state-of-the-art optimization science gives your organization the ability to quickly create better trade promotion strategies:


Help drive budget allocation and guidelines to the most profitable divisions,    
   customers, and products

Balance and optimize plans to multiple corporate objectives (revenues, volume, trade
   budget, profitabilty, etc.)

Develop more realistic volume, revenue, cost and profit projections resulting in more
   accurate forecasts

Improve the overall effectiveness and efficiency of your trade promotion investment
   and significantly increase your annual corporate return on that investment


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